The 404 Run

The 404 Run

Sat April 4, 2026

Atlanta, GA 30306 US

The 4.04 Run

Price: $40

Time: 9:00AM EDT

Price increases after December 31, 2025 at 11:59pm EST

The 4.04 Virtual Run

Price: $40

Price increases after December 31, 2025 at 11:59pm EST

4.04 Miles • April 4 • Atlanta, GA

The 404 Run is a 4.04-mile road race celebrating movement, culture, and community on April 4 (404 Day) in Atlanta. More than a race, the 404 Run is designed as an Atlanta experience — blending running, music, art, and city pride into a day that feels unmistakably 404 . Whether you’re running for yourself, for someone you love, or for the city, this is your invitation to be part of something new in year one.

👉 Registration is open. Form a team and Run the 404 together - compete for the Top Team In The 404 Award

Atlanta has no shortage of races — but this one is different. The 404 Run was created to celebrate the energy, resilience, and culture of the city on the one day that belongs entirely to Atlanta: 404 Day. At 4.04 miles, the distance is intentional. Long enough to feel accomplished. Approachable enough to welcome runners of all levels. Built for people who want more than a finish line — they want an experience. And yes, you can walk it.

From the course to the atmosphere, everything about the 404 Run is designed to reflect Atlanta’s spirit and bring people together through movement. This is the first year of the 404 Run. Year one matters. The first 404 registrants will be Founders of the 404 Run and go down in Atlanta lore as the pioneers of the city's latest signature race. There are exclusive perks to being a Founder. See the website at www.the404run.com. The 404 Run will take place along one of Atlanta’s most iconic park and BeltLine corridors. Final start/finish details and the official course map will be shared with registered participants closer to race day.

🗓️ EVENT DETAILS

• Date: April 4
• Distance: 4.04 miles

Race Day Schedule

• 8:00-8:55 Registration/Packet Pickup
• 8:45 Opening Ceremony & Warm up
• 9:00 Race Start
• 9:45 Award Ceremony
• 9:00 -12:00 Race Celebration

Finishers will receive a T-Shirt and Finisher’s medal with Founders receiving special swag.

Award Categories: Overall Male and Female. Top 3 Male and Female - 14 & Under, 15-19, 20-29, 30-39, 40-49, 50-59, 60+

Time: 9:00am

Course: Road / paved path

Timing: Professionally chipped timed

❤️ RUN FOR A REASON

We are celebrating the city and fighting cancer. A portion of every registration goes toward cancer research. Participants will have the option to indicate if they are running in honor or memory of someone who has fought or is fighting cancer. Those names may be recognized as part of the event experience — creating a meaningful connection between movement, memory, and community. Participation is optional, but the invitation is open. The A will be on full display on 4/4/26 - don't just hear about it, be part of it!