Swags 10k

Swags 10k – A New Year’s Day Tradition

Kick off your year with community, movement, and generosity. The Swags 10K is now an annual New Year’s Day tradition in Louisville’s Iroquois Park. Join us on January 1, 2026 to log your first miles of the year with friends, family, and fellow runners.

Registration Tiers

Choose the level that’s right for you:

• $10 – Race Entry - Entry into the 10K or 1 Mile Fun Run
• $30 – Race Entry + Shirt + Bracelet - Entry into the 10K or 1 Mile Fun Run - Official 2026 Swags 10K Race Shirt - One-of-a-kind collaboration bracelet from Swags + The Kenyan Kids Foundation

Add-On Option:

• $10 – Race Day Packet Pickup - Convenient on-site packet pickup on race day morning

Why We Run

The Swags 10K isn’t just about logging miles — it’s about fueling generosity. Proceeds from the race benefit the Swag Hartel Generosity Initiative, our nonprofit foundation inspired by Swag Hartel’s lifelong commitment to running and community. The Initiative supports three core areas: Youth Access, Community Support, and Global Impact.

Event Details

• Date: Thursday, January 1, 2026
• Location: Iroquois Park, Louisville, KY
• Distances: 10K & 1 Mile Fun Run
• Start Time: 10:00 AM

This is more than a race — it’s a chance to start the year strong, celebrate community, and give back.

Make It a Tradition

Whether you’re chasing a PR, walking your first mile of the year, or just soaking in the community energy, the Swags 10K is your place to begin the year on the right foot.