St. Patrick's Day Mad Mile

St. Patrick's Day Mad Mile

The Sneaker Store's Jessica Cooper St. Patrick's Day Mad Mile presented by Standard is the best way to kick off a great St. Patrick's Day! Bring your family, friends, and your best Irish outfit , and get ready to dash down Genesee Street just ahead of the Utica St. Patrick's Day Parade. With a built-in cheering crowd, this one-mile course with elevation drop will get you revved up to enjoy the day's festivities.

The race kicks off at 9:45 am sharp on Saturday, March 14th. We'll gather for the Start on Clinton Place at Genesee Street , and move to the start line at 9:40 am. As you can expect road closures and delays, please plan accordingly for parking and extra time to walk to the start. We cannot delay the start as the parade goes off at 10:00. Please be aware of your surroundings, as parade floats will be lining up near the start line.

The 1-mile race course is a straight shot down Genesee Street (hello, downhill!), ending at Columbia Street where we will gather for results (TNT Timing) and prizes (Courtesy of The Sneaker Store). You can then relax, enjoy the parade (we have a perfect view from our finish line area!), and maybe even wander down to Varick Street for some more celebrating!

A portion of the proceeds will go to the St. Patrick’s Day Parade put on by the Great American Irish Festival. The Irish Festival's mission is to promote Irish culture, history, dance, language, etc. The corporation’s purpose is solely for charitable and educational efforts. This is a race you can feel good about entering!

Registration Details:

• Early Bird Online: $20 (Race Only, no shirt)
• Online with Shirt: $35
• In Person (Sneaker Store 3/13 or Start Line 3/14): $35 (no shirt)
• Price increases to $30 on race day (for race only).

Packet Pickup:

• Friday, March 13th: 4:00 PM - 7:00 PM at The Sneaker Store, 24 Genesee St., New Hartford.
• Saturday, March 14th: 8:30 AM - 9:15 AM near the start line on Clinton Place near Genesee Street.

Special Note Regarding Weather/Cancellations: If the Utica St. Patrick's Day Parade is postponed or cancelled, the race and packet pick-ups will also be postponed or cancelled, and refunds cannot be issued.

The Mad Mile is dedicated to Jessica Cooper. All donations go to the Jessica Cooper Memorial Scholarship Fund.

Contact: Morgan at [email protected]